RHIZOME Narrative Lab
Narratives shape what people believe, how they behave, and what societies become.
The Rhizome Narrative Lab helps organisations understand and influence these narratives, especially when they threaten safety, vulnerable communities, or democracy.
Drawing on digital ethnographic analysis, network analysis, and strategic creative content, we design interventions that reduce harm, rebuild trust, and move communities towards healthier forms of collective meaning-making.
Why narratives services matter Now
Harmful narratives have become a structural risk.
They spread quickly through digital systems, shape behaviour at scale, and produce real-world consequences, from democratic erosion and targeted violence to exploitation, fraud, and abuse.
For organisations, this is no longer abstract.
Narrative harm translates into reputational exposure, regulatory scrutiny, loss of trust, and operational disruption.
The Narrative Lab supports organisations in navigating this landscape.
Through narrative intelligence, behavioural insight, and strategic intervention, we help reduce risk, protect communities, and build more resilient information ecosystems.
Counter narrative campaigns
Each intervention is designed in response to a specific context, risk and community.
The capabilities below outline our core toolkit that can be deployed, expanded, and adapted as required by each narrative environment.
Advanced monitoring to track harmful narratives, map influence networks, identify key actors, and detect emerging risks across platforms.
Digital intelligence and social listening
Qualitative research to understand audiences on the ground, including semiotics, cultural codes, lived realities, and socio-economic contexts.
Digital anthropology and cultural insight
Insight-led messaging and campaign architecture designed backwards from behavioural and societal outcomes, not awareness alone.
Strategic narrative design
We map allies and build partnerships with civil society, media, platforms, and local actors, to multiply reach and sustain impact over time.
Alliances and partnerships
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Harmful narratives aren't defeated by reporting them.
They have to be faced with active discourse.
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RHIZOME IMPACT
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